Posts filed under ‘Fashion’
This weekend I walked past the John Fluevog store in Soho, and was struck by their “Buy Better, Buy Less” promotion. In a time when shopping has ground to a halt and 70% sales are the new 30% sales, retailers are looking for new ways to connect with skittish consumers, an especially tricky thing for the luxury industry. One beacon of hope in high-end retail is the concept of buying higher quality, more durable goods, but fewer of them. While not an original thought (just ask your depression-era grandparents about the wastefulness of the past decades), durability has hardly been the backbone of the retail sector, or of pop culture as we know it. In fact, planned obsolescence is key to most business’ long-term strategies.
The “Buy Better, Buy More” wave of green products and free-trade-everything, has been followed by the harsh realities of the economic collapse. So while counter-intuitive from a traditional business perspective, I wonder if culturally, the time has come for companies to redefine their relationship with consumers on fundamental level: asking people to consume less. One viable way to do this would be to offering a more durable product, but augmenting revenue with service/maintenance add-ons. Fluevog for example, could offer re-soling services by cobblers who are experts at working with their designs, thus adding another year to your shoes. Skeptics will balk at this idea, pointing to the direct decrease in replacement shoe sales. But it’s a new era, and perhaps customer loyalty, the knowledge that resources are being maximized, and fresh revenue streams will become necessary differentiators. In most cases, keeping your customers may better than losing them all. –Kat
2008 was an unforgettable year for us at People Are Amazing. Aside from Kat getting married, and me getting typhus, we launched this very blog and (despite our best efforts), it is still up and running! Since then, we’ve been privileged to interview a number of amazing people from Kalliopi Kohas, owner of Greek pine sap purveyor Mastiha to Tony Dusko, 5th grade teacher by day, whimsical web animator by night. A personal highpoint was hearing the wise words of 90 year-old Dave Crawford on growing up during the Great Depression and how best to navigate a crumbling economy.
But the recession didn’t keep us from visiting some intriguing places. John took a trip to Brooklyn’s own Fine and Raw for a taste of artisanal, dairy/sugar/preservative-free chocolate. He brought back some perishable, refrigerated samples and we made sure they never reached room temperature! Kat found herself in the Mid-West wandering the aisles of Cincinatti’s own supermarket/amusement park Jungle Jim’s. Food, it seems, is a minor obsession at P.A.A.. Kat’s post about local panini-makers S’Wich found its way onto foodie blog Eater in May. I wrote about an awful new bottled tap water I came across at a bodega; in turn, that company curiously linked to our post, “Tap’NY Must Think You’re Stupid,” in their press section.
Surprisingly, our most popular post ended up being about a miscolored canine. In early May, I was experimenting with ways to boost traffic and I noticed that the search term “green puppy” was “volcanic” in popularity on Google Trends. Apparently, a Labrador with a pea-colored coat had been born in New Orleans and really people wanted to see the pictures. I posted the two images available at the time, unaware that moments later the popular site Buzzfeed would link to our post. Within a matter of minutes, we had thousands of viewers visiting our humble little blog. Thus, the “Green Puppy Effect” was born.
Obviously, you never quite know where a year will take you. This time last year, People Are Amazing didn’t even exist. But between blogging about diabetic rappers and Colorado grease thieves, we were thrilled to ride the ups and downs of 2008. Luckily for us, amazing things are always on the horizon and 2009 is sure to provide hearty fodder for the blog. Happy New Year and thanks for reading!
Last week, NOTCOT alerted me to the fact that American Apparel has recently launched a line of ‘Thermochromatic T-shirts’ that change color when exposed to heat or cold. The site went on to point out that this is essentially the same technology used by those unrelentingly awesome Hypercolors t-shirts that were all the rage in the early 90s. And lest you forget just how awesome it was, the official American Apparel site has a nice little video of a model microwaving a shirt and then wearing it into a freezer. But my initial excitement gave way to cynicism when a few days later I read this article in the LA Times, saying essentially: hypercolor is back from the grave, so start counting backwards from 15 minutes again.
Here’s the thing. There’s nothing wrong with Hypercolors coming back. I lived through the trend the first time around and still think it’s amazing in a 12-year-old boy sort of way. But this isn’t an isolated incident. (more…)