Inauguration Unites New And Old Media

January 16, 2009 at 5:43 pm Leave a comment

Inauguration

This coming Tuesday, millions of Americans will come together to watch our nation swear in its first ever African-American President. Evidently, the spirit of unity is spreading beyond the crowds. Several interesting media partnerships have emerged to make the inauguration available to those eager to watch, but unable to attend.

The most newsworthy of the lot is MSNBC’s deal with Starbucks to simulcast the event in 650 coffeeshops in three cities. But the list goes on, with particular attention paid to making the ceremony available online. Fox News is expanding their existing partnership with Internet TV provider Hulu to provide free live coverage from noon to 2PM. Hulu’s competitor Joost, on the other hand, will stream CBS’s broadcast of the event. Other networks have opted to team up with popular social networking sites. User-produced CurrentTV will air viewers’ reactions in realtime via micro-blogging site Twitter. Elsewhere, powerhouses have united; CNN.com has integrated its site such that Facebook users can watch the Senator turn President along with their friends. Well, sort of.

While most people rushed home on election night to watch “regular” TV, the workday timing of this heavily anticipated inauguration seems to have led the big networks to rush online. I’m hopeful that the creative partnerships spurred by this historic day will encourage television networks to further embrace this type of cross-platform, deformated content. But on Tuesday, that’s not all I’ll be hopeful about!

– Johnny

About these ads

Entry filed under: Business, Media, Politics, Technology. Tags: .

The Amazing Year That Was TV On Our Own Terms

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed



Follow

Get every new post delivered to your Inbox.

%d bloggers like this: